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Mar 5, 2025

How To Promote Your Business Podcast On Social Media: The Ultimate Guide

Contrary to popular opinion, social media platforms provide more than just entertainment value. They are not just meant to relax and distract you from life’s stresses.

For example, top business podcasters like Sam Parr and Shaan Puri, who host the My First Million podcast, expand their reach by using the power of the media to their advantage.

In addition to their podcast website, you can see their message across platforms like YouTube, Instagram, and even TikTok. The impressive number of followers and subscribers on these platforms proves why social media is the best growth tool for business podcasters.

As a budding business podcast, you will find no better shortcut to massive growth than social media. Traditional marketing efforts, like word-of-mouth and random advertisements, will not give you the exposure you seek.

If you hope to compete with these industry giants, you have come to the right place. In this piece, we show you 5 strategies to promote your business podcast on social media. Stick around.

Social Media for Business Podcasts at A Glance

Social media are online platforms that allow users to share information and interact with virtual communities via text, video, pictures, and other forms of content. They have structures in place that promote easy communication and access to information. Hence, they serve as a foundation for budding podcast owners to effectively boost the visibility of their content on multiple channels.

In ensuring easy-to-use services, social media platforms have gathered over five billion global users. This is more than half the human population today. From this brief description, it is easy to see how to promote a podcast online.

Facebook, Instagram, TikTok, YouTube, and WhatsApp are the most popular social media networks. What’s more, these platforms have made apps available for even more accessibility. Both mobile and computer versions are available for download. You just need to visit their official websites, Google Play Store, or Apple App Store to get started.

Tips for Promoting Your Business Podcast Online

Now that you understand the first steps towards increasing podcast views, the next section discusses the sure, step-by-step hacks for podcast social media promotion. Read on.

Plan Your Podcast Social Media Promotion Strategy

If you are new to social media, it is not best to start tweeting or posting things right off the bat. To promote a podcast, you should have a general idea of how each platform works.

First, ensure you have a stable internet connection.
Next, try navigating the website or application of your choice on your own.
Note whatever feature poses a challenge and find out how to deal with it.

There are plenty of resources available on Google to guide you. This stage of the process should be fairly straightforward. But, if you run into difficulties, retrace your steps and troubleshoot any issues.

Once you have established how the platform generally works, you need to decide what episode of your show you wish to promote online. It could be existing content or newly recorded shows of your business podcast.

Know What Social Media Platforms Can Promote Podcasts for Business

woman recording content for social media

It is worth noting that there are hundreds of social media platforms out there. So, what platforms work best?

Here are key things to keep in mind when deciding:

Try to be realistic about how much time you can dedicate to podcast social media promotion.
It is better to focus on one platform and grow than on several platforms with little to no success. Singular, consistent growth beats multiple disordered failures any day.
If you opt for multiple platforms at once, AI-powered tools like SpeedyPod can help automate this process in real time.
Your audience is the main factor that determines which channel you ought to focus on.

Best Platforms for Business Podcast Marketing

As stated earlier, your audience greatly influences which channel works best. What kind of people make up your target audience?

For instance, Instagram and TikTok would work effectively if your audience consists of people interested in learning more about lifestyle updates and fashion.

However, business podcasters will have a bigger impact on LinkedIn, X, and YouTube because finance-minded people dominate these spaces.

LinkedIn: This platform is the biggest virtual community of professionals. So, it is ideal for business content and B2B networking.
X: Just like LinkedIn, this platform, formerly called Twitter, is great for entrepreneurs and industry personnel.
YouTube: Great for almost all social media marketing strategies but best for long-form content.

Although these three work best for business-related content, Instagram and TikTok are great secondary options. They are ideal for getting quick engagement using reels and audiograms.

Pro tip: Special tools like SpeedyPod’s Magic Clips feature can automatically make YouTube shorts and TikTok clips for short-form repurposing.

Use Search Engine Optimization for Podcast Engagement and Reach

a person having engagement on social media

Search Engine Optimization (SEO) is the backbone of any digital marketing strategy and, for good reason. It determines how easily people can discover your content online.

Think of SEO as a way to ensure your business podcast ranks at the top of relevant search results. When you strategically incorporate keywords, you increase the chances of your podcast ranking higher on social media platforms.

For business podcasters, this involves optimizing content across all key formats, including written content, videos, and audio.

Furthermore, you must understand how people search for content to grow organically.

Imagine a listener searching for “best business podcasts for entrepreneurs.” Your goal is to ensure your podcast appears in the first search results. Potential listeners will find it easier to find and subscribe to your content if it does.
Some users might not be actively looking for new podcasts to listen to. Rather, they may want information related to your niche, such as “top marketing strategies for startups.” Therefore, you must optimize all episode titles, meta descriptions, and website content.

As an added advantage, tools like Ahrefs can help analyze keyword trends and provide insights on how podcasts in your industry rank. You can also take free online SEO resources like these courses from Semrush and Google Analytics. They will help you master SEO fundamentals and refine your strategy.

For more information on how to use SEO to promote your business podcast online, see our detailed article.

Turn Your Business Podcast into Blogs

Repurposing your podcast into blog posts is a game-changer for your podcast promotion strategy. It is a powerful way to increase reach while strengthening marketing efforts. Although audio content works, written content enhances visibility better. This is because only written content is:

Searchable on search engines
Shareable on social media
Accessible to audiences who prefer reading content.

How to Convert a Podcast Episode into a Blog Post

The process of turning your podcast into a blog involves three main steps:

Manual Transcription: You take the time to listen to your episode and transcribe the key points into text.
Editing & Structuring: Next, refine your audio transcription by removing filler words. Structure the content into an interesting article with optimized headings, bullet points, and content. Dot all i's and cross all t’s.
Uploading & Publishing: Finally, post your finished blog on your website.

After completing these steps, share the blog post across your social media platforms to drive traffic back to your business podcast.

Why Blogging Boosts Social Media Promotion

Blog posts are highly shareable on social media. Converting your business podcast into a blog will:

Boost engagement by providing many ways for your audience to enjoy your content.

Increase your podcast's search engine rating to attract new listeners.

Use smaller content forms like social media captions, LinkedIn posts, and threads on X to start discussions on your podcast subjects.

Automate the Process with SpeedyPod

Manual transcription and editing are effective, but they can be time-consuming.

SpeedyPod makes things easier by automatically generating accurate AI transcriptions and SEO-optimized blog posts from your podcast episodes.

With just a click, you can create well-structured written content from your audio content. You save time while promoting your podcast on social media.

Run Business Podcast Ads

As the name suggests, business podcast advertising refers to paid marketing that promotes your podcast to a larger audience. It can involve various ad formats, including pre-recorded content and long branded shows.

You can reach out to successful podcasts having audiences on multiple social media platforms and request a host-read sponsorship package.

The host of the chosen podcast will talk about your podcast at intervals during the episode. On a larger scale, you can pay for ads in an entire series.

Your targeted advertising podcast can use platforms like Acast to effortlessly buy podcast advertising services. What’s more, this method effectively tracks the incremental reach of your business podcast.

Alternatively, you can pay social media influencers to achieve the same outcome. You can sponsor a giveaway or special service.

However, these podcast influencers must operate within your business niche. This ensures that the right audience views your ads.

Embrace Free Social Media Marketing Platforms

If you can't afford a paid ad, do not waste time wondering how to make your podcast go viral. Instead, try cheaper ways to achieve the same goal.

For example, some social media platforms allow you to promote your podcast for free. Be mindful of the fact that there are complexities involved. Not all platforms support this action.

You can leave promotional comments under posts in communities that are directly, or at least, closely related to your niche.

Podcast ads are one of the best ways to promote your business podcast on social media platforms. You will reach your target audience regardless of location, age, or gender.

Final Thoughts

Social media has become a powerful multipurpose tool in today's dynamic communication and content creation industry. It serves as a foundation for podcast owners to effectively boost the visibility of their content on multiple channels.

It doesn't matter if you have a brilliant podcast idea that may propel you to greatness. It does not matter how eye-catching your podcast title is.

Without social media podcast content marketing, you will struggle to reach more people and build a dedicated audience. Applying the five tips in this article will ensure you get many listeners for your business podcast.

Speed up the process and save time with SpeedyPod. It is an AI transcription software that can help you automate certain aspects of your podcast marketing strategy. At one click, you can easily: